ABOUT US
"A 95-Year Legacy of Purity, Handcraftsmanship, and Unbroken Trust."
True jewelry is defined not merely by its carats, but by the integrity of the artisans who forge it. Established in 1930, our story is a living testament to resilience, generational mastery, and honest trade.
OUR ROOTS (1930 – 1952)
Our foundation was laid in 1930 by our great-grandfather, Shri Motichand Heerji Morwadiya (Soni), and grandfather, Shri Bechardas Motichand Morwadiya, traveling from Bela, Kutch.
During the 1947 partition, choosing principles over possessions, the family returned to India to rebuild from ground zero.
Through grit and unyielding ethics, Shri Bechardas’s five sons established our presence in Mumbai before returning home to Gujarat in 1952, anchoring our trade in Akrund.
THE EXPANSION OF EXCELLENCE
How four generations turned a humble artisan workshop into an internationally trusted jewellery house.
Deep Jewellers (Dehgam, 1975)
Established 1975Founded by Shri Khengardas Bechardas and propelled forward by Shri Kanaiyalal and Shri Hiteshbhai, transforming the brand into a hallmark of credibility. Today, Jinesh, Dishank, and Manav (Ziva Jewels, Nikol) take this dynamic vision global.
Krishna Jewellers (Akrund, 1996)
Heritage HandcraftEstablished by Shri Mahendrabhai (Lalbhai), son of Shri Prabhudas Bechardas. Renowned for supreme handcraftsmanship, Lalbhai set the industry benchmark for authentic, heritage-rich 'Rabari Ghat' ornaments across the region.
The Modern Era (2017 – Present)
Global ReachHelmed by Jay Soni and joined by Jeet Soni (2022), blending generational jewelry-making techniques with modern technology. Today, bespoke pieces are delivered directly to patrons across the USA, Canada, UK, Australia, Denmark, Kuwait, UAE, and Africa.
Deepkrishna Zaveri (Gandhinagar, 2026)
Flagship ShowroomA historic union of family synergy, bringing together the lineages of Shri Khengardas and Shri Prabhudas under one premier, state-of-the-art flagship showroom in Sargasan, Gandhinagar. Helmed by Jay Soni, offering hallmarked gold, 92.5 pure silver, royal bridal collections, and custom master karigari.
THE PILLARS OF OUR HOUSE
The enduring values that guide every gold ornament, silver article, and customer relationship we forge.
Ethical Transparency
Hallmarked gold, certified precious stones, and transparent pricing passed directly from workshop to client. No hidden costs or unverified carats.
Preserving Lost Art
Protecting rare hand-forged traditions like authentic Rabari Ghat alongside cutting-edge contemporary couture and custom bridal design.
Enduring Relationships
Treating every client not as a transaction, but as an extension of our nearly century-old family circle across Gujarat and worldwide.
"Our Heritage, Your Trust."
Serving patrons across Gujarat, across India, and in 9+ nations across the globe.